Max Israel

And about a year and a half, a few years ago, we completely abandoned that and

We kind of started out spending $50,000 to $100,000 a year and then got up to the point where we were spending between $300,000 and $400,000 a year on AdWords and related costs to drive an inbound marketing campaign.

And I think we always wonder what happened because the results dissipated.

I'd be curious at some point to hear what other people you've interviewed have said about this.

But it just stopped working.

And now what we focus on is understanding who are the analysts that cover our space at places like Forrester and Gartner.

developing those relationships, what are events we can sponsor, and places where we can put ourselves in front of serious corporate buyers who spend a quarter million a year.

Part of what might have happened is that AdWords is a great place to play for trying to get somebody to give you $1,000 a year, but not maybe for what we could quarter.

We do.

We're evaluating a series of plans for 2019, but you're right on.

Yeah, you know, what's interesting is I've got a lot of friends who've done this.

I actually had a lot of pressure being from Seattle, and we had early success.

I had a lot of pressure to raise money.

And a cousin of mine who heads up a venture fund, a well-known venture fund here, took me out to lunch and said, Max, you're going to get three things, a boss, a pay cut, and a lottery ticket.

Don't do it.

And I was glad I didn't do it.

But today, what I find is that there may be something that we do in terms of

corp dev work where we evaluate our strategic options in the next year or two.

No, like we either do a majority recap or sell the company or something like that.

Those are the types of things that I see potentially in the future.