Max Israel
๐ค SpeakerAppearances Over Time
Podcast Appearances
And it's almost dazzling to look at the world and see that.
No, no.
I mean, look, in any B2B sales cycle, you're going to suffer some attrition and we try and keep that at or below 10% because companies... Are you at that now though?
Yeah, yeah.
But that's pretty typical in our industry.
Companies fall off for a variety of reasons and most of that are things that are outside of your control.
But what's interesting to me are the quality of companies that we...
have been adding the quality of companies that we have in our pipeline and things like that.
So I think if you and I were to talk a year from now, we'd continue to have that growth number of kind of, you know, 100% is pretty aggressive.
If we can consistently hit 50% growth, I think that's about it.
I actually don't know the answer to that.
We do, but a lot of that has relied on new features that we've added to our technology that are just now coming on.
So that's become an important part of our strategy for the future, but it hasn't been in the past.
So we're under about 40 people, but really I only have two salespeople, one in the US, one in Europe, and I pitch in with that.
So all of the things that we are talking about now come from a very small number of outside sales.
Yeah, we've got designers and we've got developers.
That's a question I ask myself every day, and I'd be giving myself more credit than it's probably due if I told you I completely engineered that.
I haven't.
We've really, I'm trying to find a graceful way of saying floundered around in terms of marketing.
We went through that period of our evolution where we did nothing, and then we went through a period of our evolution where we focused on AdWords and an inbound marketing strategy.