Max Lugavere

I'm a huge believer that how you recover at night influences everything, your energy, your mood, your resilience, all of it.

And Cozy Earth is one of those brands that really seems to understand that comfort is not frivolous, it's foundational.

They offer a 100-night sleep trial so you can try it risk-free, plus a 10-year warranty, which tells you that they really stand behind what they make.

If you head to CozyEarth.com and use code GENIUS, you'll get up to 20% off.

And if you get a post-purchase survey, be sure to let them know that you heard about Cozy Earth right here on The Genius Life.

Again, CozyEarth.com to make your life a little more cozy and use my code GENIUS for up to 20% off.

CozyEarth.com, use code GENIUS, 20% off.

Enjoy.

Yeah, it is crazy the way the standard American, just the degree to which the standard American diet and lifestyle is ravaging our bodies and the brain sits directly downstream of all of the consequences, all of the myriad consequences of that.

What did you just call it, a cognitive orthotic?

What do you say to people who are convinced that dementia, Alzheimer's disease are genetic in origin, that it's something that they will inherit if, say, their parents or one of their parents or their grandparents had it?

I love that.

So, I mean, put simply, genes are not destiny.

I've always found that to be incredibly empowering when looking at the epidemiology of APOE4 and how, you know, even just like location modifies risk.

it's like incredible to see that if you're genetically at risk for Alzheimer's disease here in the United States, you might simply live to a less industrialized part of the world, adopt a diet and a lifestyle that's less sedentary, less industrialized, and see that risk.

significantly attenuated, if not abolished completely.

It's incredible.

That's amazing.

What are the big levers when it comes to diet?

I know that nutrition is sort of like...