Max Lugavere

And you look at the statistics, you know, on obesity in this country, how almost 70% of adults are either overweight or obese.

And it's because of the ease with which at any given point in the day you have within arm's reach hyper-processed, hyper-palatable, ultra-calorie-dense food.

Easy to consume foods.

Tastes great.

Yeah, it's very similar.

And there's probably a lesson to be learned from whether it's quitting smoking or reducing your consumption of ultra processed foods, that there's a degree of environment design that probably is really helpful to helping you achieve those goals, right?

Like when you were trying to quit smoking, you didn't have packs of cigarettes on every counter in your house, right?

Lowering the friction to the healthy food and increasing the friction to the unhealthy food and food, in air quotes, food being... Right, right.

James Sexton, damn.

Favorite show of all time.

I mean, yeah, I related so much to Nate.

Yeah, you have a lot of Nate.

Yeah.

You have a lot of Nate.

I have a lot of Nate, too.

My mom used to say that, too.

Yeah.

As the oldest in a family of three.

Yeah.

Very, very relatable.