May Al-Kharouni

And I initially kept my job and put 800 pounds into a freelance developer and built my very first MVP and went to get to market to see.

who would take it on.

And the first client to come back was actually the largest retailer in the UK, which I don't know if you know, it's Topshop.

It used to be in the US.

And they trialed, I said to them, have you got any problems with furniture?

And they were like, not furniture, but fixtures and fittings.

So these retailers spend millions of pounds a year on disposing of a lot of very bespoke, expensive fixtures that you see in their stores or their window displays and so on.

So that's basically how it started.

So they were paying per store.

So initially it was we did it for free for them the first year because this is a new model.

Remember, so no one had ever come across like a reuse platform where we give items for free and we generate ESG data as the value of the software, if you like.

And so we have to test it to trial the model out.

So initially we didn't charge them anything.

We did 60 stores for free for them.

And then after the first year, obviously we had certain other clients coming.

We had a restaurant chain called Nando's turn up.

the NHS, our healthcare system came on board with hospitals.

And eventually we started creating the modeling.

So we would test with 500 pounds.

And the reason it was 500 pounds.