Megan McCarty Carino

It's called surveillance pricing, different prices for different customers.

Marketplace's Kristen Schwab has more.

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I'm Megan McCarty Carino.

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I'm Megan McCarty Carino, and that's Marketplace Tech.

There's a Swiss city where you can get by almost entirely on Bitcoin.

From American Public Media, this is Marketplace Tech.

I'm Megan McCarty Carino.

The picturesque Swiss lakeside town of Lugano is positioning itself as Europe's Bitcoin capital.

In 2022, the city launched Plan B, aiming to attract crypto companies and Bitcoin currency itself to the city.

You can still pay for everything in Swiss francs, of course, but in hundreds of shops and restaurants, you can also pay in Bitcoin.

The city has even started accepting it to pay for municipal services.

The BBC's John Lawrenson went to check it out.

We'll be right back.

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I'm Megan McCarty Carino.

We're back with the BBC's John Lawrenson in Lugano, Switzerland.

That was the BBC's John Lawrenson.