Meryl Horn

So I don't know if you've heard of this.

There's like a buzzword online right now.

Influencers are like, you know, to stop scrolling, you need to up the friction.

And, you know, some of our listeners mentioned this sort of approach, like making it harder to use their apps, as like having worked for some of them.

And I haven't found like a bullet solution, but the Brick app has really helped me.

The Brick is something, I've been getting ads for it a ton.

It's like this little device that you physically have to go to to unlock your apps.

That's sort of expensive.

There's also cheaper ways to do the same thing.

There's one called touch grass where you have to like go outside and like take a picture of yourself touching grass before you can use your apps.

So this is it's a really common strategy.

But let's find out if it actually like what actually happens when people try this.

Okay.

In that study that Che Jong did where, you know, people put in these blacklisted apps.

In other cases, he made it harder for them to get to those apps.

They couldn't just, you know, click it away.

Okay.

People would get a pop-up window where you had to enter in a string of numbers before you could go onto the app.

Got it.

So sometimes it was only 10 digits long.