Meryl Horn

Other times it was a 30-digit long number that they had to, like, manually put in before they got to use their app.

Oh.

I asked Chaeyoung what this was like.

You still have to start all over again.

Yeah, yeah.

So in the study, again, around 40 people, a few weeks long, he looked at what happened when they got these different kind of levels.

And yeah, especially when they got the 30-digit number, a lot of the time they decided, I'm not even going to bother anymore.

Almost half the time they decided like, yeah, F this.

It's not worth it to go on this app.

And the other, the 10 digit number like worked okay too.

So overall it did work to get people to stop going on their apps as much.

But there is a pretty big caveat to this, which is that once people were in the app, they then spent more time in it than they would have done otherwise.

To take their time, yeah.

Yeah, it's exactly like that.

Is this what happened?

Yeah, here's Jaejung.

So overall, people didn't actually spend less time on their blacklisted apps.

So like, I mean, maybe this is still helpful if your goal is to go on to your apps less often to like kind of do that checking, checking, like habitual checking less.

But if your goal is to spend less time on your phone, it might not work to do this kind of friction approach.

And then one final thing from the study I thought was interesting.