Michael Barnett

5 million gets us an additional give or take 2000 customers.

That gets us to the place where we're generating 25 million a year in revenue.

Yeah, absolutely.

Looking forward to it.

Great to be here, Nathan.

I appreciate it.

Great question.

So historically, before COVID, we were selling social registration to event organizers.

So you run New York Times Travel Show or the Army Show or the PGA Show, and you want more people to go.

You drop us into your registration process.

We get you to say, yeah, I want to see who else is going.

we analyze your network and we say, Nathan, you should also invite these four people, show gross, 10%, 20%.

But it's once a year.

COVID made that all illegal.

Revenue went to zero, events went to zero, everything shut down, which was a horrible experience, terrifying, and then the best thing that's happened to us.

Because what we realized is that COVID meant every brand needed more digital content, webinars, white papers, heck, the podcasts you do.

And the world went from

one webinar in industry a week to one an hour to one a minute.

And with that, demand for audience blew up.

And it meant that we had this really great opportunity to take what we had built, understanding relationships, suggesting the right people, showing you who was going, and turn that into a 365 experience around a brand and not just a single event.