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Michael Barnett

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So now it's mostly big media companies, some corporates, and our legacy organizers buying us to create these communities and grow them.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

They're paying a dollar a member per year.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So imagine subscriber a year, basically, in the podcast world would be what they're paying.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And then what they're getting out of that is they're paying us a buck.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

They're installing us into their websites.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And then what they get is 10, 20, 30, 40% growth.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And the experience, I can talk a little bit to that experience.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So, you know, imagine if you're in your industry.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

No, the average customer is paying and it's per member per year.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Sorry.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

But the average customer is at $20,000 a year and going up pretty quickly.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And we're talking about big media companies like Fast or Wall Street Journal or not all these are like New York Times or Daily Mail, right?

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Not all these are customers, but to give you a sample.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

That will be, yes, that would be us for a lot of these.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So in 2019, one fifth of the biggest events in the world used us for, uh, to do that.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And then to say, here are the faces of the people, you know, here are the faces of the people you should invite.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Oh, 2013, initially, we wanted to get rid of business cards.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

I'm sure you had lots of events, but these stacks of business cards, you never follow the right people, know who to follow up with, can find the right business card.