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Michael Barnett

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Decided we were going to solve that problem.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Met with lots of great leaders in the event space and found out it wasn't a problem they wanted to solve, we're going to pay for.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So distribution became hard.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Pivoted in late 2013 into...

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

The front end, which was these people do want to pay for getting more people to their events.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

So that was 2013.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Did that, grew that all the way through 2019, 5 million attendees globally.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And then basically had to restart the company last year.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

We raised about 2 million bucks in 2015 and then became profitable.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

And now we're...

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

quite profitable.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Initial idea, pivot, new idea, needed funding, needed scale, needed some go-to-market funding and product development.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

There's 11 of us now, about half product, half sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

There's four engineers and a product manager.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Yeah, we've done both and had different people from different parts of the world.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

But the very first, especially when we were bootstrapping, was...

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

upwork, find some people, keep the best and keep rotating through that.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

Over time, we've found a firm that we really like and it's all outsourced, but we interact with them like they're a part of the team.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

They've been with us for a while.

SaaS Interviews with CEOs, Startups, Founders
Ingo Breaks $100k/mo Helping Major Media Brands Get More Conference Attendees

We've got a separate designer as well that we just contract.