Michael Beebe

Let's go.

Distillery is a... We think of ourselves as the leading applied data science company serving the advertising and marketing industry.

Our mission is to unlock brands' growth potential by helping them find and target their highest value existing and new customers.

And we make money essentially by selling insights about who...

a particular client's customers are.

We sell the data that they need in order to reach those customers via any activation platform of their choice, or we provide the activation services via our core business, which is a demand-side platform, a DSP.

we absolutely are we start with what i think is an advantage over maybe some of those other guys at least we like to believe it is and that is that our audiences um are uh some of the best highest performance audiences in the industry and we really start from from the perspective of data scientists how do we make this product uh kind of the best performing product in the market and that's always been the the basis

even of our DSP or activation business.

It's been, you know, very pure, highly performant, high resolution, behaviorally driven audiences.

So, you know, the example that...

we like to use is backyard chicken farmers.

That is an audience that we have created, and that audience is comprised of people who are showing signal in their overall digital fingerprint that they are interested in growing chickens in their backyard, in this case.

Another one that we use is people who are in market for an automobile or for

DIY services, people who are in market for a mortgage or people who are in market for a new kitchen.

These people show very specific and high signal behaviors that indicate that they are

in the market for any of those particular things.

And we are very good at understanding those signals, seeing those signals, extracting the noise from around those signals, and keeping the audiences that reflect each of those particular behaviors really, really fresh.

What makes us unique, I think, is not necessarily the data that we ingest or any of the particular data sources.

It's the quantity and variety of data that we ingest.

We ingest not only the bid stream, which is ad-supported data,