Michael Beirut

Data visualization, it's information design, it's all you're doing with designing a chart like that, but it's also doing something where each one of those songs, power of cheap music as Oscar Wilde once said, it sort of really does connect up with people and it's memorable and it means something and you're the custodian of that if you're doing that work.

Mitä Zorin Mamdami teki kampanjaan ja hänen suunnittelijansa, jolla hän työskenteli niistä, on se, että melkein kaikki yksi elementti, graafinen elementti, oli se, että ihmiset olivat ymmärrettyjä siitä. Se oli se, että ihmiset tunnistaisivat ympäristöä ympäristöä.

Everything from taxi cabs to their metro cards that got them onto the subway. Orange and blue is also kind of the New York colors of the Knicks and the Mets, et cetera, et cetera. So it was a little bit of a play on that. The lettering all kind of evoked the hand-painted lettering you see in grocery stores and bodegas. So very much street corner, street culture everywhere.

Ei niin, että haluaisin miettiä, en usko, mutta niin, että se näyttäisi todella perustettavaksi, mitä vastaajien taustat ja kiinnostukset olivat. Ja sitten luulen, että jokainen, joka tietää poliittista ja kuuntelee tätä, haluaisin, ettei hän ajattele, että graafinen suunnittelija suunnittelee suunnitelman, ja siksi hän vahvistaa. Niin kuin jokainen. Niin kuin niiden väliä, tyypillisiä puuttuja ja niiden tarkoitukset.

No, but I mean obviously he combined that with an absolute unique ability to connect with people in –

What I would say very specifically is the vertical video, TikTok-ready mode of address that is very, very familiar to young... I was going to say young people, but grandmothers and grandfathers watch it as well. And I think you sort of realize how few people are at ease in that. You sort of have to feel...

You need a kind of dancer's grace with your body to pull that off, to do a walk and talk like that, and compare him to his immediate competitors, and compare him to most people you see trying to do that. He just had this miraculous... In a way, it's sort of like John Kennedy and the first debates with Nixon that were televised, where all of a sudden people realized...

These are two perfectly regular political candidates, but one of them seems to really look good on TV. And what is that magical quality? And, you know, all the makeup and prep in the world never got Nixon there. And JFK had it. And then I think...

graphic design language met him where he was. I think this all the time. I've had lots of great ideas and lots of great design work, but you really need a great client in order to do good work. You can't just go out there and say, here's great design work. Who's buying or who wants to admire it? You need to connect up with a client. In this case, I think it was a combination of

todella hyvin valmiina, todella huomattavasti kalibroineita ja edistettäviä graafiskeja standardeja, jotka itse asiassa tuovat inspiraatiota oikeastaan asioista, joita ihmiset olivat todella tutkineet.

Ja mielestäni se on mielenkiintoista, koska se on semmoinen... Se on todellisuus, ja olet ehkä kuullut minua sanoa tätä aiemmin. Voin sanoa, että tämä on se viimeinen kertaus, kun sinä keskustelit minua, mutta kun luin sen teoriaa, jonka Raymond Loewin on, niin se on se, että kaikki suunnitelma on semmoinen ratkaisu ympäristöstä ja novelta. Ja ihmiset ovat tällaisia yksilöitä niistä kaksi asiaa. He haluavat kokeilla uusia asioita.

But if all they experience all day long are new things, it becomes exhausting and disorienting, and you put your head under the pillow. But if all you experience is familiar things, there's an element of comfort there, but it gets boring, right? And so I think, you know, every time...

Esimerkiksi graafinen suunnittelija, jonka tehtävä on kommunikoida ihmisten kanssa, on valmistautumassa tekemään työpaikkoja. Haluamme valita asioita, jotka käsittelevät ymmärrettäviä asioita ihmisille, ja sen jälkeen tehdä sitä niin, että se näyttää yllättävältä, yllättävältä ja erilaisena.

I think book covers are really interesting because they're combining two things that seem almost opposite. One is, you know, they're responding to

Jotkut tekevät suunnitelmia, joissa ei ole mitään suunnittelua. Jos teet alkuperäistä AI-yhteisöstä, niin se voi olla kuitenkin sama kuin 2200 muualla. Heillä on jonkinlainen propostaarinen nimi, jota voi löytää.

live another day somehow, right? With the book, though, someone's actually poured their heart and soul. Single human beings pour their heart and soul, at least so far, for the most part, pour their heart and soul into a book that they care about, and the book is seeking readers, right? But then, to get those readers, it has to compete at the level of consumer product packaging, just like a box of cereal or a bag of potato chips or a

bottle of energy drink. And it then kind of reverts to all the things you have to do when you're doing consumer packaging. So I think a lot of things that happen with trends and book covers are just trying to signal to people, if you like this sort of thing, this is the sort of thing you'll like. And

Just like Darwin said in his writing, there are mutations that will happen, that if they're successful, end up kind of creating a new evolutionary path to something new through, what's that called, selective, what? Natural selection. Natural selection, yeah. And so I think, you know, everyone sort of thinks, oh, I want, well, you know, people will sort of see that and think, you know, I want to catch that sort of vibe. I mean, I remember when the tipping point first came out. Oh, yeah.

I had so many publishers that would come to me and they sort of... And the book was always the same kind of book. It was a non-fiction book on a subject that sounded like college course level sociology or something. But whoever had written it had come up with this kind of clever way of making it seem accessible and lively and worthy of podcast appearances or something. And they would say, okay, do whatever you want.

Mielestäni paljon valkoisempaa. Jos on kuvauksia, ehkä se on pieni kuvauksena. Silloin tyypit pitäisi tuntua luonnollisesti. Sanoisin, että kuvauksesi on Malkin Gladwellin Tipping Pointin kuvaaminen. Siinä on sanottu, että Tipping Pointin kuvaaminen on pieni, yllättäen. Siinä on sanottu, että Malkin Gladwellin yllättäen, yllättäen.