Michael Burns

We're not going to really talk about the total strategy of the playbook and all the different dashboards that you need to use and the different acronyms that I'll roll out.

But I wanted to focus on a few actionable things that I think are relevant to what's happening right now in the economy.

Again, this is a lot of lessons from 2008, 2009.

So what we'll talk about is how to diagnose the gaps in your playbook, if it exists.

And we'll talk a little bit about the data

that I like to look at.

I'll look at one thing in particular, strategy gaps around messaging, and then process gaps from a selling process standpoint.

And then we'll talk a little bit about implementation, just a couple of quick hits on things that I would prioritize from an implementation standpoint.

And then we'll talk about optimization, right, and really not boiling the ocean.

So I'm at a company called vFairs.

vFairs is an end-to-end event management platform.

So we provide technology for events like this.

And we really grew very, very quickly during the pandemic.

And there are a lot of parallels to what happened with the vFairs business from 2019 through 2022 and what's happening to a lot of tech businesses today, right?

A lot of high growth and then maybe a little bit of a correction.

And again, similar to what many of us experienced back in the 2008, 2009 pandemic,

crisis.

So just a little bit about vFairs over the years.

So the company was originally a product of our parent company called bait.com, which is the largest job board in the Middle East.

We were a virtual event, sorry, a virtual job fair product that was being sold that