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Michael Burns

๐Ÿ‘ค Speaker
311 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

People realized, my founder, Muhammad Yunus, who spoke earlier today, realized this is really a company, not a product.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

So it spun out.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And they put the pieces into place to start growing, right?

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Relatively modest growth.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And then the pandemic hit.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And it was right place, right time for vFairs.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

People were running events like this.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

They couldn't do it in person anymore.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Their hair's on fire.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And they had to go somewhere.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And vFairs had the

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

and this is not just my opinion, SG2 had the best virtual platform on the planet.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

So, the inbound just went off the charts, which is fantastic.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

until it's not fantastic anymore.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And things kind of come back to normal.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

And I think a lot of us are experiencing this across a lot of different businesses.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Anybody in technology right now?

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Things are a little harder than they maybe used to be.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

So what I'm going to talk about is the elements of a playbook that are important to get back on track and produce sustainable and repeatable revenue.

SaaS Interviews with CEOs, Startups, Founders
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

So we'll dig into the first section here.