Michael Cheng

Yeah.

So simply is a content marketing platform.

It allows people to generate an ROI from the links that they share.

The most primary way to do that is that it allows you to add a call to action to the link itself.

So when people click on the links you're sharing, not only do they get to read the article, they'll see your branding, they'll see your message.

And most importantly, the call to action where they can click through to do something.

And a SaaS subscription model, premium features that comes with customizability on the call to action, different colors, advanced functions like retargeting, being able to retarget people who click on any of your links, white labeling, removing of the Simply brand using their own custom URL, and so forth.

That's how the SaaS model works.

Revenue is for monthly subscriptions.

And so it's a freemium model.

You can use Snipply for free.

It supports up to 1,000 clicks per month.

So after 1,000 people have clicked on your links in that given month, your call to action will cease to show up until the following month.

And then, of course, if you want a higher usage volume, not only in clicks, but also in more team members and brand profiles, there are upgradable plans anywhere from $39 a month all the way to the enterprise plans, which could be up to $3,000 a month.

Definitely the social media team, the people who manage the posts that go out on social media.

So for companies like Dropbox, Outbrain, Autodesk, they all have

social media teams.

And these are not necessarily the CMO, which is a pretty high executive level.

But there's usually a social media team that aggregates content, curates relevant content to their audience and decides what posts to push through to their third party platforms like Hootsuite or Buffer.

And they're always sending links there.