Michael Cheng

And so those people manage the links and therefore are a natural fit for using the Snipply platform because it allows them to make more out of the links that they're sharing.

allowing them to generate more reports and analytics for their superiors.

Yeah.

And, you know, a lot of entrepreneurs at the beginning, especially we struggle with pricing.

How do we price this product, especially with something like like Snipply back in 2014 was definitely a first of its kind.

And that was one of the first initiatives we did a name your own price approach that allows us to draw data and insights on what people are requesting from.

What features they're requesting and how it correlates with the price range, their willingness to pay.

And that's actually something that we've kept ever since, because not only does it allow us to capture audiences that fit in between two plans, it'll also allow us to make great exceptions for nonprofits who may not be able to afford our smallest tier plan.

But all in all, it gives us a lot of insights over a long period of time.

over how to price our product, what features are more valuable.

As we introduce new products, it gives us a better idea of where it fits based on how people request these in combination with others.

And so overall, it's been a great initiative for us.

I usually get probably at least one or two a week.

So one thing that I find is that people are very reasonable.

The first thought that comes to mind when you see a custom plan is, oh, when you ask people to name their own price,

They're just going to name whatever or unreasonable prices.

What I find is that while that may be true, if you're running a consumer model, but with businesses, you know, businesses have a budget, they have great respects for other tools and platforms.

And the price requests that come through are very, very reasonable.

Of course, it's a custom plan request, which means we always have the rights to reject them if for whatever reason they're requesting a plan that's $1 for all of our features.

So it's not necessarily a pay what you want.