Michael Cheng

So we try to cover a jack-of-all-trades core small team.

We're looking at about 5%.

We'd like to keep that down for sure.

Yeah.

So customer acquisition costs is very interesting.

We've never invested in customer acquisition costs outside of my own time.

And so we don't do ads or anything like that.

We don't pay for any customer acquisition.

What we've done from the very beginning is really cultivate relationships with bloggers.

So I would classify that under earned media.

So cultivating those relationships.

One of our key customer acquisition method is evergreen content.

There's over 300 blog posts that mention Snipply.

One thing we've noticed is that when serving marketers, marketers also tend to be bloggers.

And that's helped us a lot in the sense that as marketers pick up the tool and they enjoy the tool, they tend to write about the tool, which other marketers read about.

And that's why you see a lot of marketers on our testimonial page.

And so I don't have an interesting value in terms of customer acquisition costs because we haven't really invested in ads, but you can kind of take my salary on that as cost, I guess.

Usually customer growth, I think, is about 5% on the 1,000.

Okay.

So we need to work on churn, which is one of the things that we've really been focusing on.