Michael Chernow

and come back the next day with a smile on your face.

That is the difference between a good and a great entrepreneur.

Because, like you said, I go to war every day.

Every day.

Every day I go to war.

And I get... Yeah, I get good news and I get bad news.

But...

When the bad news comes, the way I'm going to be successful is how I handle it.

I launched Creatures of Habit off the back of my personal brand.

When a pandemic hits, when there's a natural disaster, when the stock market crashes, when your business fails, no one can take your personal brand away from you.

They can't.

It's impossible.

It is not failable.

It's a fail-proof business model, personal brand.

And so, and if you do it right and you put energy towards it, it can add an enormous amount of fuel to fire, especially if you have a great network.

So I believe entrepreneurs should really start thinking about, if they haven't already, building a personal brand because the value

is enormous and you know i'm involved in a bunch of different things not creatures of habit is my 95 time focus but five percent of my life is really focused on my personal brand and and that and i've done and i've figured out a scientific

formula that works with where i'm able to just spend five percent of my life on my personal brand and it makes a loud noise and so because of that i am involved in 15 other brands at all times and the flywheel effect

Of me creating content for other brands, they find out who I am, they look at me, they find out my business.

It's much better with it than without it.