Michael Chernow

And as soon as that timer goes off,

you go right into the sound.

I'm asleep typically after hitting a podcast or an audio book within 90 seconds.

Like I put my head down, I'm out.

I've just gotten really, really good at falling asleep.

So I wear an eye mask.

I have an eight sleep mattress and we have blackout shades.

So I like hit the bed and I'm asleep.

And when entrepreneurs, aspiring entrepreneurs, or just people reach out in general, I'm sure you get a bazillion DMs from people saying, hey, can I chew your ear for a second?

I'm trying to figure out how to do this next thing.

People I meet in person, friends, they'll say, what can I do to be more committed, more disciplined?

And the first question I ask is, what time do you go to bed?

The truth of the matter is nothing really great.

You never hear great stories outside of potential war stories.

But you never hear great stories of achievement, of goal, of success after 10 o'clock at night.

It just doesn't happen.

Most success stories happen in the morning or during the day at some point.

And so if you want to optimize that,

Go to bed earlier.

It's just a simple thing that you can start doing.