Michael Chernow

And once you start making better decisions consistently, they become habits.

So being a creature of habit is ultimately what I am.

And my story and the business is trying to help people become more of that.

Every business is hard.

It's just a fact.

Maybe not OnlyFans.

That's true.

OnlyFans might not be the hard one.

But traditionally, every business is hard.

If I spend too much time looking at the data, I get left in the dust.

And so I surround myself with people that really do take time to look at the data.

I really am a gut guy.

And if the data is strong enough and the people around me's voice is loud enough to derail what I want to do, I listen.

But typically...

I do what I think is the right thing to do or the best thing to do.

And when it came to launching, well, when it came to the restaurants, it was all I knew and I love the business so much.

And so my gut was right for me in the world of restaurants.

When it came to CPG, I knew that my story was strong, that the product was strong.

And everybody told me it's a really hard business.

No, for me, it's basically like the amount of times people told me that I was not going to be able to do something far outweigh the times that people told me I was going to be successful.