Michael Chernow

So I thought, hey, like if I can create a few habits that are nutritionally focused, I can help people make better decisions with their nutrition, which ultimately in an ideal world will send waves throughout the rest of their day to make better decisions on other things.

And that's when I launched

the meal one product, which is, you know, our breakfast product.

And, you know, my, my thought process is, and it's panned out is like,

You shouldn't have to spend too much time thinking about a healthy breakfast.

You can make it easier.

And when you eat a healthy breakfast, you have a better shot at eating a healthy lunch.

And if you eat a healthy lunch, your chances of eating a healthy dinner are just better.

Not that they're guaranteed.

But typically the way you start is going to paint a picture of the way you finish.

And I always use the metaphor like,

If you're at the horse race, you know, if you're at the races and you're sitting in the stands and you've got your money on true religion and you're like, you know, the horses are at the gate and they're just like bumping up against the gate and then boom, the gun goes off, the gates open up, true religion, boom, just trips on the way out.

The chances of true religion catching up to the rest of the horses are zero.

Zero.

If they trip on the way out, you kind of just had realized that your money is gone.

don't be true religion.

You know what I'm saying?

Like,

When the gun goes off in the morning, it's your opportunity to come out the gate running with energy and enthusiasm and positivity and better decision-making hypotheses.

And so I wanted to put a couple of flagpoles along people's day to make better decisions.