Michael Chernow

And because, like I said, like habit is a double edged sword.

And quite frankly, when people hear the word habit, even till today, like there are there is a niche group of people that think when they hear the word habit, they think positive.

The majority of the people on the planet, when they hear the word habit, they're like, oh, bad habit.

Very rarely do you hear people say, man, I've got this incredible habit that you've gotta try.

More than likely, people say, man, I gotta kick this habit that I've been, you know, I gotta kick this bad habit.

So I wanted to really put an emphasis and a highlight on positive habits being the catalyst to happiness and success.

And that's my story, right?

When I gave up the bad habits and started replacing them with good ones, everything in my life changed.

My life has only gone up from the day I got sober in August of 2004.

My life has only gotten better.

It's just a fact.

If you look at my life as a bar graph, prior to August 2nd, 2004, it was all downhill.

August 2nd, 2004 came and it just went like that.

And it's just been better and better and better.

And it's because I have made myself a creature of habit in a positive way.

And it starts the moment I wake up in the morning.

And I wanted to be able to tell that story.

Like you have an opportunity to change your life.

And for me, because I'm a food dude, I was in the restaurant business for a long time.

humans relationship with food is very intimate and a lot of people battle with their relationship to food.