Michael Cooney
👤 SpeakerAppearances Over Time
Podcast Appearances
Good morning.
So I'm Michael Cooney, one of the co-founders of What Converts.
So how we got started is I was running a digital marketing agency.
And I had a web developer that worked for me for about seven years.
He got an offer from corporate.
He went away.
And eight months later, he came back, and he's like, corporate isn't working for me.
So I'd like to come back, but I don't want to work for you.
I was like, oh, OK.
He says, do you have any ideas where we can build a company?
And I was like, as a matter of fact, that's just come from a client meeting.
And we had doubled the leads for this client in a campaign.
I walked into the room and I said, hey, we doubled your leads.
Isn't that great?
And he's like, I don't know.
Were they good?
Were the leads any good?
And I'm like, yeah, sure.
But he says, can you show them to me?
Well, I can, but to get those specific leads, you know, there was like 500 leads and I'd have to get 100.