Michael Cooney

It was like going to take three hours of work.

I was fed up and I said to Jeremy, you know what?

This lead tracking and reporting issue has been going on too long and we need a solution.

So I said, if you can help us, if we can track all phone calls and forms being filled in and chat back to the marketing responsible, store all that and report it, I think we can build a really strong company.

And so he went away and the first thing he started was like, how can we track every form on any website across the world

without requiring them to change the form.

So he went and worked on that for a week, came back, says, I got it.

We got it organized.

And that's how we started the company.

So we went and played a round of golf.

And at the end of the round of golf, Jeremy and I, we had a discussion.

We said, look, how are we going to set this up?

We said, let's do 50-50.

He'll develop the product.

And I will go ahead and do the sales and marketing.

So we wanted to do bootstrap.

And through our journey, this is the growth.

You can see in the first year, we started in March 2015, and we grew almost to $100,000.

And I've got little labels there.

So the first million, it took us four years to get to the first million, because we're still working in the agency while we're building the product.