Michael Cooney

And I called it the scary phase.

It's scary because there's a lot we don't know.

And there's so much advice going on, and a lot of advice you get on Twitter turns out to be wrong.

So...

Also, in addition to not knowing what we're doing and just trying to figure out the SaaS space, we came up against well-funded companies.

So there are a lot of companies in this space.

Call tracking was one of the areas where there's a lot of well-funded companies.

And it turns out to be the feature that converts really well for us.

So on all these companies, there's a billion dollars of funding.

So I call it the scary phase because we're like, well, should we get funding or should we stay bootstrapped?

We chose to stay bootstrapped, and the reason for that is, number one, over the years I've heard stories of founders starting companies, getting investments, and if they don't get traction, they're just in for a whole lot of hurt.

And we weren't sure if we would get traction.

We didn't know if the product would be well-received.

So that was the first thing.

We wanted to avoid the risk.

We wanted to build it in our own time and make sure

week of traction.

Yeah, sure.

So, I mean, running an agency, I actually started an agency in South Africa, which is still going.

Now my brother runs it.