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Michael Cooney

๐Ÿ‘ค Speaker
395 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So we don't have to have a huge sales team.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

It's just the ones that come in.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

We just get a lot out of them.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

And this is how we measure it.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So this is our landing span chart.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

It's basically monthly revenue.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

Interesting thing on this chart, you see the little dip at around 60 months?

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

That's COVID.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So we're going nicely.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

And what you'll see is there'll be stage that's sort of linear growth, and then there's these bumps that just increase.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So what happens here is we offer a usage-based pricing.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

And we have very low churn, so we continually add new customers, and that's the linear growth.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

But where you see the exponential growth, that's existing customers using our product more and more.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

And we just found that the usage-based pricing really helps.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So what we found is people start at $30 a month, but on average, they end up spending four to five times a month, with some of our customers spending in the many thousands per month.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

We went on this podcast.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

I don't know if you're familiar with it.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

It's a guy called Nathan Netka.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
You won't believe the profits this $10m revenue bootstrapper makes

So we were on his podcast.