Michael Cooney

Everybody does Google Ads.

It's crazy.

But there's more to Google Ads than you realize.

And before I get to that, the next point down there says, our agency focus, because of the land in expand, we have a fairly small amount of customers, but we are serving 40,000 paid companies.

And that's purely from the multiplication effects of going through agencies and franchise companies.

So our software is currently installed on 40,000 company websites.

OK, let's get into Google Ads.

This is actually year one, this chart.

And there's a few key things here.

You can see the green line at the bottom.

We started with a couple hundred bucks.

Now, why Google Ads is important to us is obviously conversions.

And search marketing, I call it the triple T effect.

You've got targeting, timing, and it's trackable.

So you're targeting people right at the time when they need the product, and you can track everything that goes on.

So what happens here is you dream up any keyword that you think will convert.

You put it into Google.

You set a budget.

You create the ads.

Anybody can do this themselves.