Michael Cooney

And when you're selling a $30 a month product, and you may need 10 clicks to get one sale, you're spending $1,200 to get a $30 a month sale.

It was like, yeah, that's a bit crazy.

However, even with the lowest share, we still got more conversions than the year before.

We had to spend more, and we were still getting that valuable data.

But we then started looking at Google organic strategies.

So in year two, these are our top four marketing channels.

The one that brought the most was Google Ads, even though we were under pressure there.

The second one is direct traffic.

So here's a little secret and an insight that many people don't know, is when you advertise, your direct traffic increases.

So we actually attribute a portion of our direct traffic to our marketing channels.

That's just whatever.

30%.

Yeah.

What I've seen is, and obviously I see the accounts of many different companies.

For example, I've got one company.

It's a company called Airskirts that use us.

They started marketing with us, and they had a very small direct portion.

They started doing Google Ads, and that direct portion just increases pretty much the similar amount as they're putting into Google Ads.

They started with a budget of $5,000 a month,

They ended with a budget of $35,000 a month.