Michael Cooney
👤 SpeakerAppearances Over Time
Podcast Appearances
And because with our software they can track it, it gave them the confidence.
But what was interesting is as the Google Ads increases, so does the direct traffic increases.
So it's almost, to give you an answer, Nathan, it depends.
That's great.
Is that because the secrets are too valuable?
The other thing you'll notice is the blue is Google organic.
And what you find is, insights from the keywords, you start building content around that.
And because you know the problem, you can really provide authority in the content pieces you create.
It starts developing traffic.
The y-axis is the number of sign-ups.
Well, it's a free trial, and then 70% of those become customers.
There you go.
Okay.
So last year, this little label says 2022.
This is actually a chart from 2021.
These are our marketing channels that drove our signups.
So you see Google Organics now in the first spot.
And Google Organic is really important.
What you'll find is in the first year, Google Ads is great.
You can pay to play.