Michael Cooney
👤 SpeakerAppearances Over Time
Podcast Appearances
We call it a 100-year test.
And it's just a simple framework where it's like your core value of your product, if you look 100 years ago, was it true or was it valuable?
If you look 100 years in the future, do you still see it being valuable?
So we took, for instance, call tracking.
This is one of the main features we have.
And we look back 100 years ago, was call tracking valuable?
Well, it wasn't really anything, so no.
Well, let's look 100 years in the future.
Is call tracking going to be valuable?
And I think call tracking is already becoming a commodity.
Is it still going to be valuable?
I doubt it.
So call tracking isn't our core value.
Then we look at, okay, well, marketing, was marketing valuable 100 years ago?
Absolutely.
Will marketing be valuable 100 years in the future?
I believe so.
And if it's not, Google's in a lot of trouble.
So we see marketing is our core value.
And how we