Michael Cooney

determine our values is we collect a lot of lead data and attribution, and we use that to make better marketing decisions.

So it's sitting under the umbrella of marketing.

So our core values is surrounded by, it's around our lead data and marketing attribution.

So that's our 100-year test.

The next thing, so this is an interesting story.

So Jeremy and I were playing golf again.

Jeremy's a golfer.

I used to be a golfer.

Now I'm a runner.

Plan to go back to golf.

But we were walking from the 9th to 10th hole, and I remember this meeting very clearly, and Jeremy turns to me, and he's a man of few words, and he says, Michael, we have to have the best customer support of any software company.

And I'm like, yeah, sure.

Yeah, it's important to have support.

He says, no, you don't understand.

He says, I absolutely hate it.

When I send in a support ticket, it takes 24 hours for them to respond, and then the response is not helpful.

So we are going to have technically competent support people

that responded like within 15 minutes.

And I was like, settle down, Jeremy, OK?

So kudos to Jeremy.