Michael E. Parker

And one of the ways, you know, you can have the best product in the world, but if there's no one there to buy it, it doesn't mean anything, right? And if you don't have an audience that is larger than your system or your way to convert a sale, you're going to go out of business. I don't care how great your thing is. So we need a lead generation offer that is always bringing new leads.

And one of the ways, you know, you can have the best product in the world, but if there's no one there to buy it, it doesn't mean anything, right? And if you don't have an audience that is larger than your system or your way to convert a sale, you're going to go out of business. I don't care how great your thing is. So we need a lead generation offer that is always bringing new leads.

And one of the ways, you know, you can have the best product in the world, but if there's no one there to buy it, it doesn't mean anything, right? And if you don't have an audience that is larger than your system or your way to convert a sale, you're going to go out of business. I don't care how great your thing is. So we need a lead generation offer that is always bringing new leads.

And I define a lead as someone who is giving me their contact information. There's a lot of things you can define it as, but I want to just be real simple. Do I have your phone number or your email? Can I get a hold of you? If I can't get a hold of you, you're not a lead, right?

And I define a lead as someone who is giving me their contact information. There's a lot of things you can define it as, but I want to just be real simple. Do I have your phone number or your email? Can I get a hold of you? If I can't get a hold of you, you're not a lead, right?

And I define a lead as someone who is giving me their contact information. There's a lot of things you can define it as, but I want to just be real simple. Do I have your phone number or your email? Can I get a hold of you? If I can't get a hold of you, you're not a lead, right?

Someone who has raised their hand and said, I'm interested in what you're talking about, and here's my contact information, right? Not a lead. So this is a lead. I need an offer, whether that I want to give something of real value out there that makes someone want to give me their email. And sometimes people think, well, this is going to be easy. I'll just give this thing for free.

Someone who has raised their hand and said, I'm interested in what you're talking about, and here's my contact information, right? Not a lead. So this is a lead. I need an offer, whether that I want to give something of real value out there that makes someone want to give me their email. And sometimes people think, well, this is going to be easy. I'll just give this thing for free.

Someone who has raised their hand and said, I'm interested in what you're talking about, and here's my contact information, right? Not a lead. So this is a lead. I need an offer, whether that I want to give something of real value out there that makes someone want to give me their email. And sometimes people think, well, this is going to be easy. I'll just give this thing for free.

Free still has to be sold. Yes. It's because it's free. Don't mean people will give you that email and that phone number. It's got to still be good. It's got to be something that really brings transformation, something that really helps them. Then there's what's called a core product offer. And this is more of the core thing you do. It still has to be an offer.

Free still has to be sold. Yes. It's because it's free. Don't mean people will give you that email and that phone number. It's got to still be good. It's got to be something that really brings transformation, something that really helps them. Then there's what's called a core product offer. And this is more of the core thing you do. It still has to be an offer.

Free still has to be sold. Yes. It's because it's free. Don't mean people will give you that email and that phone number. It's got to still be good. It's got to be something that really brings transformation, something that really helps them. Then there's what's called a core product offer. And this is more of the core thing you do. It still has to be an offer.

So that main service you provide, that main product that keeps the lights on, you still want to organize that into a very good offer. So someone understands that if I give you this, I get all of this. This is what an offer makes you feel like. And you're able to charge more for that when you organize the offer that way.

So that main service you provide, that main product that keeps the lights on, you still want to organize that into a very good offer. So someone understands that if I give you this, I get all of this. This is what an offer makes you feel like. And you're able to charge more for that when you organize the offer that way.

So that main service you provide, that main product that keeps the lights on, you still want to organize that into a very good offer. So someone understands that if I give you this, I get all of this. This is what an offer makes you feel like. And you're able to charge more for that when you organize the offer that way.

Now, another critical offer, and a lot of people really miss out on this, and this is the thing that can really move you to seven figures very quickly, is understanding premium value offers. Now, premium value offers, I would say, range from anywhere from 5,000 to, I know some people who have million dollar premium value offers.

Now, another critical offer, and a lot of people really miss out on this, and this is the thing that can really move you to seven figures very quickly, is understanding premium value offers. Now, premium value offers, I would say, range from anywhere from 5,000 to, I know some people who have million dollar premium value offers.

Now, another critical offer, and a lot of people really miss out on this, and this is the thing that can really move you to seven figures very quickly, is understanding premium value offers. Now, premium value offers, I would say, range from anywhere from 5,000 to, I know some people who have million dollar premium value offers.

So if you are able to put together a very clear transformation that you can get for someone, very clear transformation, and you're able to realize that people don't want your process, they don't want your person, that I get a lot of time with you, I get to go through this seven-step whatever process, they want the payoff. They want the outcome.

So if you are able to put together a very clear transformation that you can get for someone, very clear transformation, and you're able to realize that people don't want your process, they don't want your person, that I get a lot of time with you, I get to go through this seven-step whatever process, they want the payoff. They want the outcome.