Michael E. Parker

So if you are able to put together a very clear transformation that you can get for someone, very clear transformation, and you're able to realize that people don't want your process, they don't want your person, that I get a lot of time with you, I get to go through this seven-step whatever process, they want the payoff. They want the outcome.

They want the thing that gets the result for them, right? So when you're able to really define that, You're able to start making premium value offers and something that people used to do in a year can literally happen in one day. Yes. Right. So you can make $300, $300,000 in a day. You can make a million dollars in a day. I'm among a network of people.

They want the thing that gets the result for them, right? So when you're able to really define that, You're able to start making premium value offers and something that people used to do in a year can literally happen in one day. Yes. Right. So you can make $300, $300,000 in a day. You can make a million dollars in a day. I'm among a network of people.

They want the thing that gets the result for them, right? So when you're able to really define that, You're able to start making premium value offers and something that people used to do in a year can literally happen in one day. Yes. Right. So you can make $300, $300,000 in a day. You can make a million dollars in a day. I'm among a network of people.

We do this all the time where you can generate these types of numbers simply by knowing how to make premium value offers. So that's a critical element, right? Then you deal with, and let me just say this too before I go to this last one, is that when you start running the numbers, you start realizing, okay, if I sell 20 of this $50,000 thing, that's a million dollars, like right now.

We do this all the time where you can generate these types of numbers simply by knowing how to make premium value offers. So that's a critical element, right? Then you deal with, and let me just say this too before I go to this last one, is that when you start running the numbers, you start realizing, okay, if I sell 20 of this $50,000 thing, that's a million dollars, like right now.

We do this all the time where you can generate these types of numbers simply by knowing how to make premium value offers. So that's a critical element, right? Then you deal with, and let me just say this too before I go to this last one, is that when you start running the numbers, you start realizing, okay, if I sell 20 of this $50,000 thing, that's a million dollars, like right now.

It's not 365 days, not 52 weeks. Today, if I have a $50,000 offer that gets a clear transformation and just 20 people buy it, That's seven figures right now. And some people who don't understand that, they don't realize not only is this possible, it's happening every day.

It's not 365 days, not 52 weeks. Today, if I have a $50,000 offer that gets a clear transformation and just 20 people buy it, That's seven figures right now. And some people who don't understand that, they don't realize not only is this possible, it's happening every day.

It's not 365 days, not 52 weeks. Today, if I have a $50,000 offer that gets a clear transformation and just 20 people buy it, That's seven figures right now. And some people who don't understand that, they don't realize not only is this possible, it's happening every day.

And there's no reason that anyone listening to this can't achieve that once you know how to structure the things that you do into a clear transformation. But that brings me to the last one, which I think is one of the most important offers of all, and that is a continuity offer. Mm-hmm. A continuity offer. A continuity offer is something that people pay you monthly or could be annually as well.

And there's no reason that anyone listening to this can't achieve that once you know how to structure the things that you do into a clear transformation. But that brings me to the last one, which I think is one of the most important offers of all, and that is a continuity offer. Mm-hmm. A continuity offer. A continuity offer is something that people pay you monthly or could be annually as well.

And there's no reason that anyone listening to this can't achieve that once you know how to structure the things that you do into a clear transformation. But that brings me to the last one, which I think is one of the most important offers of all, and that is a continuity offer. Mm-hmm. A continuity offer. A continuity offer is something that people pay you monthly or could be annually as well.

But it's something that has a consistent rhythm where they pay continuously for what you do. They subscribe. They become a member. It can be as simple as someone paying a monthly fee to be a part of a group that you started where you talk to them every month. It could be a newsletter. It could be a distinct portal that they get access to. It could be coaching.

But it's something that has a consistent rhythm where they pay continuously for what you do. They subscribe. They become a member. It can be as simple as someone paying a monthly fee to be a part of a group that you started where you talk to them every month. It could be a newsletter. It could be a distinct portal that they get access to. It could be coaching.

But it's something that has a consistent rhythm where they pay continuously for what you do. They subscribe. They become a member. It can be as simple as someone paying a monthly fee to be a part of a group that you started where you talk to them every month. It could be a newsletter. It could be a distinct portal that they get access to. It could be coaching.

But something, it could be software, which is one of my favorites. So at the end of the day, Russell Brunson built a whole business model around this called the linchpin model because... he realized that the linchpin is really your continuity.

But something, it could be software, which is one of my favorites. So at the end of the day, Russell Brunson built a whole business model around this called the linchpin model because... he realized that the linchpin is really your continuity.

But something, it could be software, which is one of my favorites. So at the end of the day, Russell Brunson built a whole business model around this called the linchpin model because... he realized that the linchpin is really your continuity.

Because at the end of the day, even if you wanna sell your business one day and you might be a great leader and you might be good at what you do, but even investors know, well, what if something happens to you? What am I going to do if you're not around? They want something that's been systemized and they look at your monthly recurring revenue.