Michael Hamilton

Sure.

Yeah, absolutely.

Electronic data discovery.

It's just glorified photocopying electronic formats.

It really has absolutely nothing to do with it other than ultimately dealing with large data sets.

The pet problem is ultimately a data problem.

The field of veterinary care in general is extremely fragmented.

It lags behind other industries technologically.

And to resolve the problem over missing pets, you have to resolve the data problem.

That's what we're essentially doing with a critical mass of data.

PIVA is a universal pet tracking system.

So we can read any brand of microchip or microchips can be read by any brand of scanner.

We're the first to read, record, analyze, catalog any brand of microchip, regardless of the manufacturer.

And we pair literally millions of pet microchip IDs with pet medical records in one centralized location.

So that streamlines a veterinarian shelter worker workflow to ensure that microchips are scanned and pet owners are instantly notified the exact second that their pets microchips are scanned.

So we're essentially two, you know, B2C and we're B2B, right?

Yeah.

That might get a little confusing when you want to start talking about percentages, you know, ARR and MRR and all that fun stuff.

Yeah, that's an excellent question.

With every hospital that we onboard, we take a hard look at the data.