Michael Hamilton

So we have a breakdown of every pet that has a microchip, the brand of microchip, every pet that does not have a microchip, the breakdown of how many pets, how often they're seen that year.

So we know exactly what we're getting.

So we're essentially providing a service for them by pulling all this data together.

And then we're able to garner a critical mass because every pet that is already chipped with another brand is auto-enrolled into PIVA at no cost to the hospital or the pet owner.

They just have to kind of confirm their accounts.

But that's really, really important.

We distribute our own chips.

We do not manufacture our own chips.

We distribute them.

We will register any brand of microchip.

And to offset that upfront cost, right?

Vets are required to scan every pet or vet techs, every pet that comes into their office.

And then vet techs add a line list of six or seven bullet points, the benefits of microchipping, specifically microchipping with PIVA.

They then register the pet on site and then we bill the vet.

A company called Wuxi in Shanghai.

Our electrical engineers just vetted everybody out.

It was very important that they have what is called an ISO certification.

See, in the States, part of the problem is not all microchips can be read by all microchip scanners because there's multiple distributors, multiple frequencies.

So in Canada and the UK and everywhere else, they have a specific frequency.

So we chose that brand over the others to truly be a universal microchip.