Michael Hamilton

They actually got shut down.

They were marketing themselves as a benefit to the public good by offering free registrations, but essentially they were just building up marketing lists.

Think about it.

Whenever you're signing up for something free, you're the product.

That's spam.

Now they know you're a pet owner, a dog owner, the breed, its age.

You can sell that data off once the volume of the data grows.

Now that most consumer purchases are made online, online marketing firms and data brokers are willing to shell out a fair amount of money for those purchases.

Of course.

We are providing inventory to vets.

Yes, I would love to sell inventory.

two vets but it's basically like we give them an inventory of chips we provide them with kiosks scanners marketing literature they um it bill that the pet owner and then we build the vet it's essentially a win-win for everybody i see how do you know how much to build a vet each month is it based off how many of their customers they've got to sign up

Yeah, yeah, absolutely.

I mean, obviously any organization, whether you're selling red sweaters or milk, you're going to know exactly where your inventory was shipped, right?

So we can track it by lot number, by range of microchips, and then we can bill them just in real time.

Uh, so on average throughout all our hospitals, it works out to be about 488, um, implants a month.

Uh, no, they actually right now.

And, um, this is kind of causing some contention because we have to raise our pricing.

Um, uh,

Some vets are charging about $80 for a one-time fee.