Michael Kamleitner

Okay, well, that's why I have my numbers not in top of my mind, but I can check them up.

No, no, no, I'm just curious.

It's even higher, to be honest.

Yeah.

Well, I have a browser window open.

I can now tell you that the CAC is around 100 euro.

So that's about half our average per month.

Exactly.

Yeah.

So that's about it.

And like I said, we are moving away from the event business and towards this more permanent usage models where we have a much better CAC to LTV ratio.

And that's why I'm pretty comfortable with that.

Well, that's mostly a matter of being bootstrapped, to be honest.

Of course, there's always more to do and more to spend.

And also, of course, as I'm sure you will agree, paid acquisition through AdWords also at some point hits the ceiling.

And we're seeing, like you said, the space is competitive.

So it will not work to grow only from cost per click forever.

That's true.

No, we're pretty old school in that regard and have our whole team based in our Vienna office.

That's a nice strategy.