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SaaS Interviews with CEOs, Startups, Founders

1433 Can You Run 2 $1.5m ARR Companies At Same Time?

27 Jun 2019

Transcription

Chapter 1: How does Michael Kamleitner manage two companies simultaneously?

0.689 - 4.358 Nathan Latka

My new book, How to Be a Capitalist Without Any Capital, is out.

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Chapter 2: What makes Walls.io a unique social media marketing tool?

4.398 - 12.338 Nathan Latka

You can get it at capitalistbook.com. Here's what Nicholas said on March 6th on Amazon. Incredibly incisive, useful, and sensible.

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Chapter 3: What is the average revenue generated per customer at Walls.io?

12.779 - 22.739 Nathan Latka

The author is not greedy and is in fact extremely generous and does not hold back on the knowledge he imparts. I've barely made it halfway to the book, and I'm already gushing over the book because it's an absolute gem.

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Chapter 4: Why did Michael choose to bootstrap Walls.io since its launch?

23.14 - 41.689 Nathan Latka

Nathan gets to the point quick, shows proof, and best of all, shows you not just what to do, but how to do it in explicit detail. To say the book is actionable is an understatement. Now, you guys that listen to the podcast know I'm detail-oriented, so that review might not surprise you, but I hope you grab the book. It's now a Wall Street Journal Instant National Bestseller.

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Chapter 5: What strategies contribute to Walls.io's growth in MRR?

42.01 - 45.495 Nathan Latka

Grab it at capitalistbook.com. Audible version is available, too.

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Chapter 6: How does customer churn affect Walls.io's business model?

46.943 - 54.031 Nathan Latka

Launched in 2014. Walls, again, really social walls, but people like Amazon are using it in their office to track social comments and social behavior.

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Chapter 7: What are the challenges of running two SaaS companies?

54.051 - 69.85 Nathan Latka

They're bootstrapped right now, serving 500 customers, doing about $166,000 per month in revenue. That's about up from, you know, 70,000 bucks about a year ago. So 30, 40, 50% year-over-year growth. 10% logo churn per month. They're working on bringing that down, willing to spend up to 100 bucks to acquire a customer. So pretty quick payback.

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Chapter 8: What insights does Michael share about customer acquisition costs?

69.87 - 95.315 Nathan Latka

He's running two companies. Another one is about the same size. I still think he should sell one of them, but we'll see what happens. This is the Top Entrepreneurs Podcast, where founders share how they started their companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts and other insider information that creates business news headlines.

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95.475 - 98.58 Nathan Latka

We went from a couple of hundred thousand dollars to two point seven million.

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98.82 - 100.503 Michael Kamleitner

I had no money when I started the company.

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100.803 - 122.921 Nathan Latka

It was one hundred and sixty million dollars, which is the size of the IPOs. We're a bit strapped. We have like twenty two thousand customers. With over 5 million downloads in a very short amount of time, major outlets like Inc. are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's episode. Hello, everyone.

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122.961 - 137.974 Nathan Latka

Our guest today is Michael Kamleitner. He founded a parent company called In2010 doing agency work in the then-nascent social media marketing space. They were the first in Austria to build apps for the Facebook API, which is kind of a unique side.

138.575 - 154.53 Nathan Latka

A few years later, they pivoted to SaaS and are now running two successful products in the social media marketing space, Swat.io, an enterprise social media management tool, and Walls.io, a social media hub for all marketing purposes. Their bootstrap, Tima22, based in Vienna, Austria, Michael, are you ready to take us to the top?

154.55 - 156.452 Michael Kamleitner

Totally ready. Hi, Nathan. Hi, everyone.

156.872 - 162.939 Nathan Latka

Glad to be here. Real quick. So I want to focus on one of these companies today. Which one's bigger in terms of revenue, Walls or SWAT?

164.181 - 176.034 Michael Kamleitner

Well, they're basically equal size, but I would suggest to focus on Walls since it's a much more internationally targeted product. And basically, it's our most exciting baby right now.

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