Michael Kaplan

So your listeners probably know, unfortunately, there's a lot of

we'll call it subpar content out there that's being polite at the same time we know there are a lot of corporations non-profits and government agencies that are sitting on some of the most valuable content in fact they already own it the problem is it's forgotten and it's overlooked sometimes it's called an archive but that's not really an accurate description because we learned that organizations are also struggling to manage their media that's being produced

yesterday and today.

So the invisible problem in this case is how do you quickly and easily search through and find the exact content that you want to use?

Because as of now, it's just too much trouble and it takes too much staff time to do it.

That was one of the original ideas.

And that's a good point.

You know, just in the U.S.,

between corporations and associations and government agencies, there is now over 100 million hours of archived analog media.

And by conservative estimates, that quantity of media has been valued at over $20 billion.

So that's $20 billion being ignored.

And that includes everything from 1930s movie film through 1970s videotapes.

That's a part of it.

And actually, yes, we started doing that already and we are starting.

We've already had some clients.

So the answer is yes.

That was not the real primary focus of the company, but it's a necessary evil.

So really what we're working with is helping companies to find their content within their media.

And that's supposed to be what they call digital asset management software does.

Some people call it DAM or DAM software.