SaaS Interviews with CEOs, Startups, Founders
EP 599: Taivaco Helps Brands FInd Old Offline Content to Digitize and Annotate With $50K Raised, CEO Michael Kaplan
15 Mar 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
Chapter 2: How does Taivaco help brands with their offline content?
Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner is Charlie Daggs, okay? He was a middle manager at a manufacturing company. He wants to break free and he won the $100 I give out every Monday.
For your chance to win, simply subscribe to the podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it.
Chapter 3: What challenges do organizations face with media management?
Top Tribe, you know I don't have a lot of time to waste. That's why I use FreshBooks to send out invoices and make sure I'm collecting my money. To get your free month, go to nathanlatka.com forward slash FreshBooks and enter the top in the How Did You Hear About Us section. Nathan Latke here. This is episode 599.
And coming up tomorrow morning, you're going to learn from Shushma Sharma of Conversai, which has just raised $1.3 million. In addition, they're helping 800 teachers make money with their marketplace model. You're not going to want to miss that one. Good morning, everybody.
Chapter 4: How is Taivaco funded and what are its future plans?
Nathan Latka here. Our guest today is Michael Kaplan, and he is the CEO and founder of a company called Tyvaka, which is a media technology company. He's also a former director of marketing at Sanyo and was appointed to the San Francisco Bay Waterfront Committee. Michael speaks Chinese, French and Japanese.
He attended the University of Redlands, Waseda University in Tokyo and George Mason University and Chinese Culture University. Michael, are you ready to take us to the top?
I am so ready. Thank you.
Thank you for coming on. Yeah, we were just chit-chatting before.
Chapter 5: What unique services does Taivaco offer for content annotation?
You've listened to a few episodes. You're hooked, right? I am. I'm a fan. Good. Tell us what Tyvaco does and how you make money.
I'm happy to do that. First, I have to tell you something. Today is a very special day for two reasons. First, today's January 20th.
Chapter 6: How does Taivaco's pricing model work for clients?
If anybody doesn't know by now, it's Inauguration Day in the United States. So that means that the White House gets a new tenant today. Right now, I'm about 15 minutes from the White House in Arlington, Virginia, and I can tell you there's a lot of energy around here and a lot of traffic. But the second reason that today is very special is for us is because this is actually Tyvaco's debut.
Your podcast, The Top, is our first public interview. So we've been keeping a very low profile up until now. This is exciting for us.
And I reached out. I said, Michael, you got to come on.
Chapter 7: What strategies is Taivaco implementing to scale its business?
You're coming on. You're going to tell the world and it's going to be great.
And in fact, I'll throw this out to you now. If you want, I'll come back a year from now because by then we'll have some real numbers to talk about and you can grill me.
Look at this. Guys, Michael's great. He's upselling already. He just sold me on a second interview. This guy's a sales guy. I love it.
Chapter 8: What advice does Michael Kaplan have for aspiring entrepreneurs?
And we're recording this on Inauguration Day. Just so everybody knows, we're recording this on Inauguration Day. You guys are hearing it. It'll be about early March. So let's, Michael, jump in. What's the company do?
Right. So who and what is Tyvaco, right? So with my co-founder, Dr. Elizabeth Perea, we set out to solve an invisible problem that most organizations struggle with. And in the process, we ended up solving more than one problem. So your listeners probably know, unfortunately, there's a lot of
we'll call it subpar content out there that's being polite at the same time we know there are a lot of corporations non-profits and government agencies that are sitting on some of the most valuable content in fact they already own it the problem is it's forgotten and it's overlooked sometimes it's called an archive but that's not really an accurate description because we learned that organizations are also struggling to manage their media that's being produced
yesterday and today. So the invisible problem in this case is how do you quickly and easily search through and find the exact content that you want to use? Because as of now, it's just too much trouble and it takes too much staff time to do it.
So you're helping folks digitize archives.
That was one of the original ideas. And that's a good point. You know, just in the U.S., between corporations and associations and government agencies, there is now over 100 million hours of archived analog media. And by conservative estimates, that quantity of media has been valued at over $20 billion. So that's $20 billion being ignored.
And that includes everything from 1930s movie film through 1970s videotapes.
Wait, Michael, is this what you do? Like you said, that's what you originally did. Is this what you're doing now? Is this how you're making revenue?
That's a part of it. And actually, yes, we started doing that already and we are starting. We've already had some clients. So the answer is yes. That was not the real primary focus of the company, but it's a necessary evil. So really what we're working with is helping companies to find their content within their media.
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