Michael Lewis
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Appearances Over Time
Podcast Appearances
Well, when the crash, you know, crash, when the reset happened in 2022, 2023.
Ben and I looked at each other and it was like, it wasn't even like really a conversation.
We just knew what we had to do.
Try and keep the music playing.
And we were just like, party's over.
We need to get to work.
We need to focus on only what is enduring and make great, great, great work and stop doing everything else.
Up until that point, we used to do these things called specials.
Totally random, but essentially random kind of interviews.
Undifferentiated topics.
And we said, we need to start making stuff that is only out of one, only we can do, will only be great.
We need to stop doing everything else.
2023 was the first year of this.
That was LVMH, that was the NFL, that was Porsche, that was the beginning of what we were really doing.
And I think that's when we started to build the confidence of like, oh, we can do something that is unique.