Michael Litt

The co-op program is a five-year program.

I took six years to finish it because I failed a term because I was starting a company.

So, you know, by the time I actually graduated, oh yeah, I love failure.

I love failing.

It was the best feeling ever, but it is a retrospect, but I didn't actually graduate until I was 25.

So we built the company in undergrad in our fourth year of engineering.

It was our undergraduate thesis project.

Yeah.

So through the co-op program, working at BlackBerry, working at Cypher Semiconductor, I had contracted a bunch of businesses to produce video for those companies to help explain our products and

for installation tutorials, for marketing videos, for sales content.

And it was very clear that there was a need for this in the industry.

And I had some contacts.

So we decided, let's build this company.

Let's create some videos for these businesses.

And we can live happily ever after and be entrepreneurs.

We were both passionate about video.

I had made a bunch of video in high school as a freestyle skier to try to gather sponsorships.

And so we had the skill set and that's what we set up to do.

So Redwoods Media was that first company.

We started that during my fourth and final year of university.