Michael Litt

And we have key accounts, which are similar sized businesses, but key logos, really strategic initiatives.

And the average price point, you know, between those groups varies wildly.

And it's great to have that segmentation, but that's a pretty recent thing for us.

We are 132 today.

And just for reference, I was actually looking at this yesterday just for some growth metrics to send to the board.

And a year ago, 12 months ago, we were just shy of 70.

So it's been a pretty significant growth year for us.

Yeah.

You know what?

They're not, I don't want to call them growth pains.

I think they're opportunities to learn about growing, but you know, there certainly are some painful moments.

in that process.

And again, they're always just opportunities to learn.

Yeah.

And what I'll actually say as a disclaimer to all this, something that I realized actually about two years ago is if you talk about it in terms of retention, not in terms of churn, you don't have to do the double negative thing, right?

Because negative churn is a positive thing.

but it's two negative words and people always get confused in it.

So we actually look at growth retention and net retention.

Let's do that.

And it's a percentage basis of your entire customer base.