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Michael Litt

๐Ÿ‘ค Speaker
457 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Average revenue per user per month.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

That's a good question.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

And we always think about it by year.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

I always do the backwards math.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Yeah, sure.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Yearly is kind of in the 20 to 30 range.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Oh, absolutely.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

And that's that's pretty key.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

So it's interesting.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

I'm sure if you think about the SaaS companies you've talked to, a lot of them do not start at an average price point of $30,000 per year.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

You know, they start at like $500 per year and work their way up.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

And a lot of the reason why you work your way up is you build more technology, you build more value.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Therefore, you can value based price it to a higher price.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

higher price but that also allows you to do things like build an inside sales organization with you know a front-end sdr program an outbound bdr program sdr is sales development rep just for those those folks i don't know yeah you got it and they handle inbounds bdrs they do purely outbound and then those opportunities get flipped to account executives and in our business they exist in

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

four separate categories.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

So we have the SME business unit.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

We have the mid-market business unit.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

We have large enterprise.

SaaS Interviews with CEOs, Startups, Founders
EP 414: $70M Raised, $30k ACV, SaaS Success VidYard

Large enterprise cutoff is businesses making over a billion dollars in revenue or more.