Michael Maoz

If you can put those four things together, AI, data, a CRM process and system, and put it out any channels, you've just closed that whole loop. And that's what's going to really give you what we've been looking for for 20 some years, that single view of the customer, that one-to-one personalization.

If you can put those four things together, AI, data, a CRM process and system, and put it out any channels, you've just closed that whole loop. And that's what's going to really give you what we've been looking for for 20 some years, that single view of the customer, that one-to-one personalization.

Sure. This is like one of those YouTube algorithms where you're going to take it dark first. I'm going to bring you to the light, but okay, let's take you first to darkness. And I think that's a good thing. We'll start with what can go wrong. And there's, there's, There are really too many of them to start, but I'm going to take with one, who was several months ago.

Sure. This is like one of those YouTube algorithms where you're going to take it dark first. I'm going to bring you to the light, but okay, let's take you first to darkness. And I think that's a good thing. We'll start with what can go wrong. And there's, there's, There are really too many of them to start, but I'm going to take with one, who was several months ago.

Sure. This is like one of those YouTube algorithms where you're going to take it dark first. I'm going to bring you to the light, but okay, let's take you first to darkness. And I think that's a good thing. We'll start with what can go wrong. And there's, there's, There are really too many of them to start, but I'm going to take with one, who was several months ago.

And they set up this really great thing, conversational AI, which is a form of a bot. And it looked really compelling, had a great UI. People jumped into using it, but suddenly Something went wrong. And what went wrong was this was a siloed application. It wasn't connected to anything else. So if you had an issue or you ran out of runway with the bot, what happened?

And they set up this really great thing, conversational AI, which is a form of a bot. And it looked really compelling, had a great UI. People jumped into using it, but suddenly Something went wrong. And what went wrong was this was a siloed application. It wasn't connected to anything else. So if you had an issue or you ran out of runway with the bot, what happened?

And they set up this really great thing, conversational AI, which is a form of a bot. And it looked really compelling, had a great UI. People jumped into using it, but suddenly Something went wrong. And what went wrong was this was a siloed application. It wasn't connected to anything else. So if you had an issue or you ran out of runway with the bot, what happened?

You picked up the phone or went into a chat session or you sent an email, whatever you did. And they're like, who are you? I don't even know who you are. This is like the great corporate amnesia, which everyone just loathes. And the second thing we did was it didn't really understand the issues because the data was not accurate. So it had a bunch of data. It worked on that data.

You picked up the phone or went into a chat session or you sent an email, whatever you did. And they're like, who are you? I don't even know who you are. This is like the great corporate amnesia, which everyone just loathes. And the second thing we did was it didn't really understand the issues because the data was not accurate. So it had a bunch of data. It worked on that data.

You picked up the phone or went into a chat session or you sent an email, whatever you did. And they're like, who are you? I don't even know who you are. This is like the great corporate amnesia, which everyone just loathes. And the second thing we did was it didn't really understand the issues because the data was not accurate. So it had a bunch of data. It worked on that data.

And this happened to be tax information. And so people were putting in their taxes and asking all sorts of stuff, this conversational bot. And it was reading stuff from all different sources and giving you answers because that's what it does when it doesn't. know what to do. A year ago, if you asked ChatGPT, what are bigger, cow eggs or chicken eggs, it would say cow eggs.

And this happened to be tax information. And so people were putting in their taxes and asking all sorts of stuff, this conversational bot. And it was reading stuff from all different sources and giving you answers because that's what it does when it doesn't. know what to do. A year ago, if you asked ChatGPT, what are bigger, cow eggs or chicken eggs, it would say cow eggs.

And this happened to be tax information. And so people were putting in their taxes and asking all sorts of stuff, this conversational bot. And it was reading stuff from all different sources and giving you answers because that's what it does when it doesn't. know what to do. A year ago, if you asked ChatGPT, what are bigger, cow eggs or chicken eggs, it would say cow eggs.

But come to think of it, that's a bovine, and it doesn't lay eggs. Well, thank you very much for that insight. Yay. But that's all improving very quickly. And what you saw was happening is it was pulling in information actually from places it wasn't allowed to. It was going out to the web. It was looking at social media. It was looking at Pinterest. It was looking at Facebook.

But come to think of it, that's a bovine, and it doesn't lay eggs. Well, thank you very much for that insight. Yay. But that's all improving very quickly. And what you saw was happening is it was pulling in information actually from places it wasn't allowed to. It was going out to the web. It was looking at social media. It was looking at Pinterest. It was looking at Facebook.

But come to think of it, that's a bovine, and it doesn't lay eggs. Well, thank you very much for that insight. Yay. But that's all improving very quickly. And what you saw was happening is it was pulling in information actually from places it wasn't allowed to. It was going out to the web. It was looking at social media. It was looking at Pinterest. It was looking at Facebook.

It was looking at Google searches. So the problem is, and we're going to get on with it. That's why I talk about clean data. So it was siloed. It was a great algorithm, but it didn't connect with the right information.

It was looking at Google searches. So the problem is, and we're going to get on with it. That's why I talk about clean data. So it was siloed. It was a great algorithm, but it didn't connect with the right information.

It was looking at Google searches. So the problem is, and we're going to get on with it. That's why I talk about clean data. So it was siloed. It was a great algorithm, but it didn't connect with the right information.