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Michael Maoz

👤 Person
405 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Then you can go a little further and say, we have six projects going, eight projects going, but every one of them points back to different places in different systems. It's in Jira. The data's in Confluence. The data's in SharePoint. The data's in a Salesforce CRM. Some of it's in SAP or wherever it might be.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Let's, just as we do with marketing, where we built these campaigns and said, okay, we want data to come from here, here, and here. That's what we're doing over here. We're saying this information, which, by the way, I can't see because I'm not a supervisor, but you can see because you are a supervisor.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Let's, just as we do with marketing, where we built these campaigns and said, okay, we want data to come from here, here, and here. That's what we're doing over here. We're saying this information, which, by the way, I can't see because I'm not a supervisor, but you can see because you are a supervisor.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Let's, just as we do with marketing, where we built these campaigns and said, okay, we want data to come from here, here, and here. That's what we're doing over here. We're saying this information, which, by the way, I can't see because I'm not a supervisor, but you can see because you are a supervisor.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or I can read this, but the customer can't read that because it's a price sheet and I can use that information. So the beautiful thing that we did building something like Data Cloud was build, if you want to think about it, as a data ingestion engine and then put all of those data governors, all of those filters on there to say, which data has it been checked? Is it up to date?

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or I can read this, but the customer can't read that because it's a price sheet and I can use that information. So the beautiful thing that we did building something like Data Cloud was build, if you want to think about it, as a data ingestion engine and then put all of those data governors, all of those filters on there to say, which data has it been checked? Is it up to date?

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or I can read this, but the customer can't read that because it's a price sheet and I can use that information. So the beautiful thing that we did building something like Data Cloud was build, if you want to think about it, as a data ingestion engine and then put all of those data governors, all of those filters on there to say, which data has it been checked? Is it up to date?

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Is it allowed to be read by this person for this task for right now? And then we go forward with the process. So what I'm pointing out is we are telling our customers we're doing a great job with data. Don't wait until you've got all your data right. You can do probably 20 or 30 things right now with the data you have.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Is it allowed to be read by this person for this task for right now? And then we go forward with the process. So what I'm pointing out is we are telling our customers we're doing a great job with data. Don't wait until you've got all your data right. You can do probably 20 or 30 things right now with the data you have.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Is it allowed to be read by this person for this task for right now? And then we go forward with the process. So what I'm pointing out is we are telling our customers we're doing a great job with data. Don't wait until you've got all your data right. You can do probably 20 or 30 things right now with the data you have.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And then in parallel, think about that strategic program you're trying to build around generative AI and agentive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And then in parallel, think about that strategic program you're trying to build around generative AI and agentive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And then in parallel, think about that strategic program you're trying to build around generative AI and agentive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Well, sure. One of the things we're finding is it's imagination. This is an age of storytelling. And the reason we get up on stage and we tell so many stories, you'll see if you go to Dreamforce or to a world tour, you're going to hear story after story after story. And the reason we're doing it, we're trying to ignite the imagination because it's the art of the possible.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Well, sure. One of the things we're finding is it's imagination. This is an age of storytelling. And the reason we get up on stage and we tell so many stories, you'll see if you go to Dreamforce or to a world tour, you're going to hear story after story after story. And the reason we're doing it, we're trying to ignite the imagination because it's the art of the possible.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Well, sure. One of the things we're finding is it's imagination. This is an age of storytelling. And the reason we get up on stage and we tell so many stories, you'll see if you go to Dreamforce or to a world tour, you're going to hear story after story after story. And the reason we're doing it, we're trying to ignite the imagination because it's the art of the possible.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And it's just like with language, until you're exposed to an object and then have a word for it, It's hard for you to even perceive what that is because you have no word for it in your language. So we're giving people the language, if you will, to say, hey, and let's look at customer service or let's look at marketing.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And it's just like with language, until you're exposed to an object and then have a word for it, It's hard for you to even perceive what that is because you have no word for it in your language. So we're giving people the language, if you will, to say, hey, and let's look at customer service or let's look at marketing.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

And it's just like with language, until you're exposed to an object and then have a word for it, It's hard for you to even perceive what that is because you have no word for it in your language. So we're giving people the language, if you will, to say, hey, and let's look at customer service or let's look at marketing.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or by the way, did you know, think about you're doing service inside of marketing or marketing inside of service. So I'm going to give an example of one of our customers who their job basically is to sell alarm systems. Very simple. They also have cameras, they have alarm systems, and so it takes a while just to get a technician slotted to go out to that job.