Michael Maoz
👤 PersonAppearances Over Time
Podcast Appearances
Or by the way, did you know, think about you're doing service inside of marketing or marketing inside of service. So I'm going to give an example of one of our customers who their job basically is to sell alarm systems. Very simple. They also have cameras, they have alarm systems, and so it takes a while just to get a technician slotted to go out to that job.
Or by the way, did you know, think about you're doing service inside of marketing or marketing inside of service. So I'm going to give an example of one of our customers who their job basically is to sell alarm systems. Very simple. They also have cameras, they have alarm systems, and so it takes a while just to get a technician slotted to go out to that job.
You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.
You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.
You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.
But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.
But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.
But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.
When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.
When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.
When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.
Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.
Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.
Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.
So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...
So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...
So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...
start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?
start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?
start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?