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Michael Maoz

👤 Person
405 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or by the way, did you know, think about you're doing service inside of marketing or marketing inside of service. So I'm going to give an example of one of our customers who their job basically is to sell alarm systems. Very simple. They also have cameras, they have alarm systems, and so it takes a while just to get a technician slotted to go out to that job.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Or by the way, did you know, think about you're doing service inside of marketing or marketing inside of service. So I'm going to give an example of one of our customers who their job basically is to sell alarm systems. Very simple. They also have cameras, they have alarm systems, and so it takes a while just to get a technician slotted to go out to that job.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

You have to look who's got the right tools, who's got the right parts, what's their schedule look like? Are they on vacation? How many truck rolls do they have? So we do all that with our AI, our general predictive AI.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

But what we're doing right now is when they come in on the telephone, as they do right now, to ask that question, we're already running in the background a marketing analysis of that customer. So we have the data about what do they own. perhaps what size business they have. We see their install base.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

When they call and say, hey, I want to go from hardwired cameras to digital cameras, you look and say, hey, by the way, did you know with those cameras, we also have the new alarms throughout your house that are digitized. And by the way, we can also record them. By the way, we can also do the analysis for you.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

Now, the reason we have the permission, the customer has permission to do that is because instead of spending three, three and a half, four minutes on that call just to get the technician to go to the place, we've automated all that. So now you have the goodwill and then you are not just throwing out one of a hundred offers, you've pinpointed it. You have made that offer really personalized.

Experts of Experience
This One Thing Will Generate 400% More Customer Data

So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...

Experts of Experience
This One Thing Will Generate 400% More Customer Data

So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...

Experts of Experience
This One Thing Will Generate 400% More Customer Data

So what's the conversation here? It's about how you can do marketing right inside of a support call. And that we're seeing in all sorts of B2B and B2C, but it all comes back to, you have to be able to imagine it. So we're now saying to people and putting in predictive AI and generative AI, you know, you can also look at sentiment while you're doing this. So now you can...

Experts of Experience
This One Thing Will Generate 400% More Customer Data

start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?

Experts of Experience
This One Thing Will Generate 400% More Customer Data

start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?

Experts of Experience
This One Thing Will Generate 400% More Customer Data

start to analyze the words people are using, or the frequency which they write, the cadence, their tone. And you can see, are they a happy customer? Are they a content customer? Are they an anxious customer? And if they're A, B, C, or D, you can now treat them this way or that way. And you also take a learning. What task were they performing?