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Michael Maximoff

๐Ÿ‘ค Speaker
276 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

to be able to collect this many reviews every month.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

Because that's the only way you will do it gradually and you will do it consistently every month.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

And that helps us to be the leaders.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

And then obviously the premium support, which I'm not going to be talking about, right?

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So this is the contract that is available on this drive that Nathan is giving away.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

The example of the contract that we use to send to close service clients for the product.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

And then real quick,

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So talking about the cold emailing, right, because I know I'm out of time.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

This is the way how the cold emailing, generally how the email works.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So whenever you start sending out an email, you think like, oh, well, I have an email.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

I send it, the recipient either received it or not.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

But on the back end, under the hood, there are also things going on at the same time, right?

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So the most important things are emailing.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

the sender reputation, the setup, the content.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So for example, when you see the screen, the first line is whenever you send out an email,

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So the email, when you send the recipient, it automatically assigns your settings, like the Kim settings and some others.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

So it's very important for whenever you send a cold email, make sure that your DNS records are set up correctly.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

And very often, because we are using so many tools, we are tool engineering them, and that's why a lot of time we see for our customers that their DNS records are not set up correctly, and that harms their domain reputation.

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

The next, based on the process, what it does is that

SaaS Interviews with CEOs, Startups, Founders
Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue

The spam filters, they check in your policies, and then based on that, they check the IP reputation and the blacklist, and then they check your content, and then on the last third line, you see when they decide if all is good, then they bypass it.