Michael Maximoff

If something is wrong, then then quarantine it, and if something is really bad, then they reject it altogether.

But if it's quarantined or rejected, then it harms your reputation.

So in a way, the more bounced emails you have, the more people marketing spam or the more spam words you have in the content, that affects your reputation and it stores in the databases of these spam filters.

So in a way, subsequently in the future, whenever you're going to be sending the same emails, but maybe to a different group of people,

the reputation of your campaign will be much lower because of the result of your previous campaigns, right?

So, which is important.

So, this is the link to this document where we, so we collected over 10 million emails that we are sending over the last four years on the behalf of thousands of customers.

And we were able to get the average open rate and average reply rate of the cold emailing.

So you're able to access this document through this link.

And you can see, for example, whenever you're planning your cold email campaign and you want to email e-learning, you can say, for example, where you need to be in terms of your email open rate and reply rate, right?

And then the last one is 10 tips or 10 things you need to keep in mind whenever you run a campaign, all right?

So first one, validate your prospect emails, right?

That's very important.

So there are a lot of tools.

We recommend using Zero Bounce as a tool to do that.

So make sure that all the emails are valid.

We even don't recommend using catch-all emails, just the valid emails, right?

Reach out to the target audience to avoid spam flagging.

So by target audience, I mean...

It's better to be very targeted in terms of who you email to.